Boston Consulting Group (BCG)
(May 2024 - Present)
Leading multiple field experiments for a government agency in the Kingdom of Saudi Arabia, applying behavioural science to enhance human capital development.
Providing capacity-building support on research methods in behahvioural science.
Tesco, U.K.
(2020 - 2024)
Partnered with the largest supermarket in the U.K. to design, implement and evaluate a nationwide, online-field randomised controlled trial to discourage consumption of single-use plastic-bags, involving over 2.4 million orders.
World Bank - the Mind, Behaviour, and Development Unit (eMBeD)
(June - September 2021)
Developed a codebook of Behaviour Change Communication campaigns to increase female labour force participation in the MENA region.
Designed survey instruments to measure gender norms acting as barriers to girls' education in Pakistan.
Conducted quantitative data analysis to assess the beta-test performance of a job - skills matching algorithm.